LADY AMETHYST

11.02.2019
Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell

Lady Amethyst Feb 2019


Muse Vanessa Breuer
Photographer Jamie Green
Hair and makeup Lauren Buckley
Styling Lisa Smith
Production Mel Carrero
Production assistants/local production Adam Ings @ Film Plus
Film by Lahcen Mellal

Here’s the thing about motherhood, and I’m sure any mother can testify – there’s this magical softening that happens when you are becoming a woman ; vulnerability, humility and surrender engulfs you like a soft blanket, and then in the same heartbeat, almost simultaneously, you also are the fiercest, hardest, warrior woman ever. It’s like a peach, soft and supple but with an unbreakable core. This collection was an exploration of motherhood, and that juxtaposition of strength and vulnerability that comes along with the female experience.

This is what we wanted to explore with Lady Amethyst. The softest of soft, can still be the strongest of strong. Perhaps this is the essence of Spell, of how we see women in their beautiful glory; you can still be powerful while being vulnerable.

So we asked someone who’s journey we’ve been following for a while, a mother, model and muse – Vanessa Breuer, who embodies the essence of this collection through and through, to be our muse for this collection. This time it wasn’t about a muse, gallivanting solo on some other-worldly adventure, it was about a woman, with her family close in the delightful familiarity of their own home. Our time in Ibiza was unforgettable, not least because of the way Vanessa and her family opened their home to us and made us feel like family! 

There’s also something extra special about Lady Amethyst, we finally get to introduce you guys to our beautiful new ecologically friendly LENZING™ ECOVERO™. You can read up on this new fibre on our People + Planet page, but we’ve very excited to say that its biodegradable, compostable, generates up to 50% lower emissions and water impact compared to generic viscose, and is derived from sustainable wood and pulp sources from responsibly managed forests. 

We hope you love this collection and the intention behind it xx